What is Web Design?
Web design refers to the design of websites that are displayed
on the internet. It usually refers to the user experience aspects of website
development rather than software development. Web design used to be focused on
designing websites for desktop browsers; however, since the mid-2010s, design
for mobile and tablet browsers has become ever-increasingly important.
A web designer works on the appearance, layout, and, in some
cases, content of a website. Appearance, for instance, relates to the colors,
font, and images used. Layout refers to how information
is structured and categorized. A good web design is easy to use, aesthetically
pleasing, and suits the user group and brand of the website. Many webpages are
designed with a focus on simplicity, so that no extraneous information and
functionality that might distract or confuse users appears. As the keystone of
a web designer’s output is a site that wins and fosters the trust of the target
audience, removing as many potential points of user frustration as possible is
a critical consideration.
Two of the most common methods for designing websites that work
well both on desktop and mobile are responsive and adaptive design. In responsive design,
content moves dynamically depending
on screen size; in adaptive design, the website content is fixed in layout sizes that match common
screen sizes. Preserving a layout that is as consistent as possible between
devices is crucial to maintaining user trust and engagement. As responsive
design can present difficulties in this regard, designers must be careful in
relinquishing control of how their work will appear. If they are responsible
for the content as well, while they may need to broaden their skillset, they
will enjoy having the advantage of full control of the finished product.
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